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The Importance of First-Party Data in Crafting Personalized Healthcare Marketing Campaigns for Enhanced Patient Interactions
As the healthcare industry changes, using data to improve patient interactions becomes increasingly necessary. One key aspect of this change is first-party data. This type of data comes from information collected directly from users—patients, caregivers, and healthcare providers—through interactions on an organization’s own digital channels. Medical practice administrators, owners, and IT managers need to understand […]...
06 Nov 2024