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Exploring the Evolution of Healthcare Marketing: From Mass Approaches to Personalized Strategies in an Increasingly Digital World
The healthcare industry in the United States has been undergoing significant changes due to various factors, including advancements in technology, shifts in consumer behavior, and the evolving dynamics of patient-provider relationships. These changes have shaped healthcare marketing from broad-based, mass marketing strategies to more focused, personalized approaches. As healthcare administrators, owners, and IT managers navigate […]...
15 Oct 2024